Moscow: Pedagogical newspaper, 2013. — 15 s. 3-7 years. The idea of Alphabet is "associative memorization" of pictures and poems . To learn what a letter looks like, a child is asked to remember an association object that is similar to this letter and whose name begins with it. Thus, when pronouncing the name of the letter, the child will remember the word from my “ABC”, which begins with this letter, and, presenting this object, will remember what this letter looks like. These associations are devoted to the first bipartition of each letter .. The second, as a rule, tells about the cheerful “adventures” of this letter, and words starting with this letter are used to fix it. Everyone knows that the funny is remembered faster . Some letters are accompanied by a "sweet" picture, which should also improve memorization .