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This book is about the difficult and sometimes confusing relationship between company directors and accountants. It is no secret that in any company, from a ...

Sooner or later, any boss, be it the president of an international corporation or the leader of a volunteer group, asks the question: what is the secret of g...

This is a book-interlocutor, a book-friend, a book-listener. She is always ready to talk to you and support you. If you feel lonely, sad, anxious or just bor...

Who is this book written for? Who will need it, like a breath of fresh air in the smoky and boring marketing machines rushing through Moscow everyday life? –...

My new collection of stories. Very often, in order to overcome some obstacle, pass a test, make the right decision, comprehend the lesson that life teaches y...

What is storytelling? Most likely, without knowing for sure, you will try to simply translate this term from English. This is storytelling. Probably a colorf...

All the main issues provided for by the state standard and curriculum for the discipline “Organizational Culture” are covered in a concise and accessible for...

Raise your hand, those who have not been called a goat or a bitch at least once in their lives? Even if by nature you are a quiet oyster, there will definite...

With the help of marketing stratagems, even a novice copywriter can greatly strengthen his texts, because in this case the emphasis is not so much on standar...

The purpose of this book is to help readers and organizations improve their ability to manage the properties and characteristics of the systems they create a...

Material incentives are a great force, which, however, must be used skillfully, thoughtfully and delicately. Not every reward system works effectively. How t...

This book will require some effort on your part: you will have to arm yourself with a pen, paper and a calculator and practice planning sales for a conventio...