Who is this book written for? Who will need it, like a breath of fresh air in the smoky and boring marketing machines rushing through Moscow everyday life? – Marketing and advertising directors of Russian companies, active and creative, lively “lamp” people who love experiments. – Entrepreneurs who, in a short time, set the goal: maximum coverage for relatively little money (from 300 thousand to 1 million rubles for Moscow and federal coverage with an eye to international fame, respectively). With a guarantee. – PR professionals who want to “do real PR” and not get bored waiting for the next request from Kommersant, Vedomosti and Forbes. The book is also addressed to those who simultaneously launch many brands, products, projects, and also has non-trivial budgets and room for maneuver. If you are planning to make a non-standard project and want a powerful resonance, explosive PR is a hint of what you should use in addition to standard promotion techniques. And trends in the industry and “product categories” in general are not created by anything other than explosive PR. In general, if you want to constantly develop, look for new ways to promote goods and services for your clients, that is, you have full involvement, this is your book .