How to combine creativity and management? How to provide a team of creative people with a much-needed atmosphere of freedom and inspiration and at the same time keep them within budget and deadlines produce the best product in the industry and make a profit for the company? Ed Catmell , President of the most successful animation startup in the world , which changed humanity's perception of animation and computer graphics, shares his experience managing and forming Pixar's star team in collaboration with such geniuses, Steve Jobs and John Lasseter . He sincerely talks about all the failures, misses, ups and downs of the company on the way to creating the most effective strategy for interacting with creative people. A nice bonus: the stories of the birth of all the hits of Pixar - from "Toy Story" to "Monster University"