Modern men pay more attention to their appearance and are much more willing to go shopping than ever in history. What "catches" men , what marketing and advertising strategies ensure success in the market of men's goods? What becomes a decisive factor in choosing a pen , tie, Home Appliances , Car, Restaurant , On the example of one day in the life of a modern man, Tangate studies the marketing strategies of such well-known brands as Gillette , Gucci, Savile Row , Dunhill , Habitat , BMW, Hummer, GQ, Esquire, Apple, Guinness and Jack Daniel's . The book is fascinating and practical at the same time. It shows exactly how advertising penetrates into the everyday world of a man, and reveals the levers of influence on the decision to buy a particular product. The book is aimed at managers, specialists in the field of advertising and marketing, as well as developers of new types of products .