Everyone wants to spend their time wisely.... To notice a new product, to pay attention to it, is certainly a conscious act. Therefore, in order to sell the goods to the buyer in the future, you need to obtain his consent to purchase .. This can be done by engaging the client in a dialogue, t. e. two-way communication. Instead of simply interrupting the broadcast of a television show to show their advertising or without warning to invade the life of the buyer by phone calls or letters, the marketer of the future will first try to obtain the consent of the buyer to participate in the sale. Perhaps the buyer will allow himself to be involved in the process out of interest in a particular product, or maybe you will simply offer the buyer some kind of reward or benefit in exchange for his consent. The essence of the method is that the consumer can be repeatedly involved in the marketing process . Marketing in an interactive world is a collaboration where the marketer helps the consumer buy and the consumer helps the marketer sell. The book is aimed at marketing and advertising specialists, as well as students and teachers of economic universities .