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This book is created for all those who write advertising and PR texts, come up with names and slogans for their company's products. In copywriting, as in any other profession, there are rules that you need to know a good and experienced employee. The book will introduce the reader to all the intricacies of the work of the copywriter, help to eliminate gaps, if any. The book is rich in examples and written in simple language, which makes it pleasant and easy to read even for a beginner in this matter.
LF/924691/R
Data sheet
- Name of the Author
- Элина Слободянюк
- Language
- Russian
- ISBN
- 9785916571004
- Release date
- 2010
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This book is created for all those who write advertising and PR texts, come up with names and slogans for their company's products. In copywriting, as in any ot...