Store for copywriter. Technology of creating exciting texts
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In this book, the author presents the techniques and ways of working with a word, sentence, text. Anyone who masters the profession of copywriter, it will be useful to analyze a lot of interesting examples from the practice of domestic (and not only) advertisers: from slogans of large companies to bizarre phrases of small firms. The book teaches you to clearly express your thoughts, re-read, analyze and adequately evaluate the invented . For advertisers, marketers, public relations professionals, all those who write advertising texts.
LF/202176463/R
Data sheet
- Name of the Author
- Элина Слободянюк
- Language
- Russian
- ISBN
- 9785916578263
- Release date
- 2014
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In this book, the author presents the techniques and ways of working with a word, sentence, text. Anyone who masters the profession of copywriter, it will be us...