Difficult way to intelligent use of information in any organization and to ensure that this information has become an integral part of the corporate mind To achieve the desired result, information must go through a number of stages of development and its becoming that intangible corporate asset that will generate income - as well as bring income, and not small, employees of the company. Gradually, they turn from “owners” of valuable data into people who freely use the common property corporate information and are also part of the corporate mind. It is worth noting that the corporate mind includes another, the third part is cost-effective software and hardware for creating, storing, searching, transmitting and analyzing information. The authors of the book, leading specialists of the SAS Institute, created a model of the evolution of information This model consists of five levels corresponding to the five stages of information development, and is created on the basis of the vast experience accumulated by the creators of the model and their colleagues during their work at the SAS Institute, whose slogan is the words "The Power to Know" - "The Power to Know". The book is addressed to company executives, top managers, consultants and teachers, as well as anyone interested in practical issues of using information and data mining tools.