Training Manual . - Omsk: Omsk Regional Printing House, 2006. 172 s. The manual reflects the main aspects of marketing activities in the modern service sector. The main features and key characteristics of services as a product of production are considered in detail ; Service Development Process ; Quality Assurance ; Personnel management in service companies ; Internal and External Communications ; the active role of the consumer of services in the process of their production and provision ; Supply and demand management in the service sector ; Monitoring and evaluation of companies providing services ; marketing audit in the field of services . The training manual is intended for students, graduate students, teachers, practitioners in the field of marketing.