The book "Consumer as a subject of the market of educational services (Author's report)" by B. A. Kovaleva is an in-depth study that immerses the reader in the complex and multifaceted world of educational services. In the context of rapid changes in the field of education, this work becomes especially relevant, because it examines not only the needs, but also the rights of consumers, their impact on the market of educational services and the dynamics of this market as a whole. Kovalev’s abstract is not just a scientific work, but a real find for everyone who is interested in modern trends in education, as well as for professionals working in this field. In. A. Kovalev, with rich experience and deep knowledge in the field of economics and education, offers readers a unique view of the role of the consumer in the educational process. He sees the consumer as an active participant who not only receives knowledge, but also shapes the market for educational services with his requests and expectations. The book will be of interest to a wide range of readers: from undergraduate and graduate students studying the economics of education, to teachers and administrators of educational institutions seeking to better understand the needs of their students. It can also attract the attention of researchers and analysts involved in the market of services and consumer behavior. It is important to note that Kovalev’s work is not limited to theoretical aspects; it also includes practical recommendations that can be useful for improving the quality of educational services. The topics raised in the book cover a wide range of issues, from analysis of consumer behavior to the study of factors influencing the choice of educational institutions. Kovalev focuses on the importance of an individual approach to each consumer, his motivation and expectations This allows for a deeper understanding of how educational institutions can adapt to changing market conditions and requirements. The book also addresses the issues of accessibility, quality and innovation, which makes it particularly valuable in today’s society, which seeks to constantly develop and improve. The author's style is distinguished by clarity and logical presentation, which makes the material accessible to those who do not have deep knowledge in the field of economics. Kovalev skillfully combines theoretical concepts with practical examples, which allows the reader not only to assimilate information, but also to see its application in real life. His previous works, such as “Education Economics: Current Approaches and Trends” and “Quality Management of Educational Services”, also earned recognition and became the basis for further research in this field. Thus, “The consumer as a subject of the market of educational services (Author’s report)” is a book that opens new horizons in understanding the role of the consumer in the educational process. It raises important questions and offers solutions that can change the way we organize educational services. If you are looking for literature that can not only expand your knowledge, but also inspire new ideas, this work will be a real find for you. Do not miss the opportunity to get acquainted with the unique view in . A. Kovalev to the market of educational services and its consumers!