Organization of marketing in the enterprise: training manual
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The main aspects of the organization of marketing in the enterprise are considered , elements of marketing organization in the service sector and in the industrial enterprise are analyzed , Methods and tools for forming the organizational structure of the marketing department , Stages of marketing planning , Methods for assessing the effectiveness of marketing in the enterprise . For students and graduate students studying in the specialty "Marketing", as well as for teachers of marketing disciplines . The manual can be useful to middle and senior managers, employees of marketing and advertising departments of firms, consultants . ;Griff:Recommended for publication by the editorial and publishing council of Omsk State University
LF/177754553/R
Data sheet
- Name of the Author
- Исаева Е.В.
Ковалев В.А.
Лунева Е.А.
Под ред. А.И. Ковалева. - Language
- Russian
- ISBN
- 9785777910721
- Release date
- 2009
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The main aspects of the organization of marketing in the enterprise are considered , elements of marketing organization in the service sector and in the industr...