Steven Schiffman Named America's Best Sales Tech Instructor How to achieve the consent of the client to the meeting and successfully hold it, how to develop confidence and successful “nasty”, how to constantly raise the bar of your own results in sales, achieve it and exceed. The methods of solving all these problems are described in detail in the proposed book .. "I have implemented Stephen Schiffman's cold calling technique in two trade organizations. In both cases, the number of scheduled meetings doubled in four weeks, and sales increased by 20 percent in six weeks. (Rex Caswell, Director of U.) S. Sales Force, One. Source Information Services, Inc. ). Steven Schiffman has trained more than 350,000 salespeople from organizations such as ATT Information Systems, Chemical Bank, Manufacturer's Hanover Trust, Motorola and U. S. Healthcare. He is the author of a number of best-selling sales techniques.