World-renowned sales guru Stephen Schiffman has trained more than half a million sales managers This book is the quintessence of his thirty years of experience, in which he formulated 75 rules that must be followed at all stages of sales, so that your work is guaranteed to lead to a deal. A successful seller, says Steven Schiffman, is distinguished by the fact that he is able to anticipate events occurring in the industry where he sells. Following the proposed techniques, you will be able to calculate and prevent problems , which the buyer may encounter , You will know ,. Where to find clients , How to start negotiations and avoid excuses , what mistakes are most often made when selling by e-mail and why it is important to be able to shut up in time Thanks to this book, your sales will be consistently successful!