M. : published by Eksmo, 2008. It is difficult to meet a person who at least sometimes did not face the need to convince his interlocutor: a family member, a friend, a colleague, a business partner, a manager. Most people try to do this intuitively, based on their own life experience. This book offers you a professional approach to the topic of persuasive communication. The effectiveness of various psychological techniques is confirmed by practical examples. The systematic and accessible presentation of the material turns this book into a kind of individual training - a workshop on persuasive communications . The reader will find answers to many questions of interpersonal communication : how to analyze information about the partner? how to make the right impression on the interlocutor? what to say, to hear us? what are the techniques of persuasion?The book will be interesting in the first place topics, who by the nature of his professional activity is faced with the need to conduct a large number of negotiations.