Attracting Investors: A Marketing Approach to Finding Funding Sources
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Modern marketing guru Philip Kotler and co-authors propose a practical approach to solving the problem of attracting capital He proceeds from the fact that the search for investors is similar to the search for customers and buyers, and therefore marketing tools are quite applicable to him. In this book, you will learn about the sources of financing and how investors and lenders choose prospective borrowers. Understanding the mindset of investors and lenders allows you to accurately determine which of them is optimal for your business, and guaranteed to enlist their financial support. The book is intended for business executives, financial directors and entrepreneurs.
LF/193951793/R
Data sheet
- Name of the Author
- Картаджайя Х.
Котлер Ф.
Пер. с англ.
Янг Д. - Language
- Russian
- ISBN
- 9785961409444
- Release date
- 2009
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Modern marketing guru Philip Kotler and co-authors propose a practical approach to solving the problem of attracting capital He proceeds from the fact that the ...