The 10 Deadly Sins of Marketing
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The task of marketing is to manage the company's business strategy: to identify opportunities, develop and implement plans that will bring success to the market. Marketing guru Philip Kotler analyzed ten typical mistakes that marketers make, and gave advice on how to avoid them and ensure the successful development of the company. The book is addressed to managers and owners of companies, marketing specialists, university students, as well as those who plan to open their own business.
LF/313522301/R
Data sheet
- Name of the Author
- Котлер Ф.
Пер. с англ. - Language
- Russian
- ISBN
- 9785961411942
- Release date
- 2010
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The task of marketing is to manage the company's business strategy: to identify opportunities, develop and implement plans that will bring success to the market...