The Golden Rules of Harvard and Mc. Kinsey Golden Rules of Harvard and Mc. Kinsey. Books Business Books Author: Barbara Minto Year of publication: 2004 Format: doc Published. :ROSMEN-BUSINESS Pages: 95 Size: 2 ISBN: 5-353-01533-9 (eng . ) Language: English0 (Votes: 0) Rating:Harvard Gold Rules and Mc. Kinsey will be taught how to prepare written documents and oral presentations. According to Barbara Minto's theory, the text of a business letter is well perceived only if its ideas are logically interconnected and built on the principle of the pyramid. Only such a structure makes the message as accessible as possible to understand, because thoughts are presented in the order optimal for perception. Golden Rules created during Minto's tenure at Mc. Kinsey, regularly reviewed and improved. The author has been teaching his course at the largest business schools, universities and companies for many years.