This book fills the shortage of publications in Russian, about the universal methods of drawing up convincing business documents . It is devoted to the lost ability to logically and irresistibly build a system of arguments in writing and effectively present it to business partners and colleagues. This skill is an invaluable advantage both for a business career and for achieving victory in procurement tenders, justifying the receipt of material resources, presenting investment projects. In short, wherever entrepreneurial success requires masterfully crafted text. The peculiarity of Barbara Minto's technique is to take into account the real human capabilities of perceiving and remembering any written message. The author advises to build a system of ideas of any document in the form of a logical pyramid of interconnections with the main thesis at its top. The book can become an invaluable desktop assistant for a wide range of selected businessmen, from consultants to top managers. In many countries, it is a basic textbook for MBA programs in the general knowledge and skills section.