The Golden Rules of Harvard and McKinsey: The Pyramid Principle in Thinking, Writing, and Speaking
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This book teaches you to compose written documents and oral presentations. According to the author's theory, the text of a business document is well perceived only if its ideas are logically interconnected and built on the principle of the pyramid. Only such a structure makes the message as accessible as possible to understand, because thoughts are presented in the order optimal for perception. This theory has passed the test of time: the author has been teaching his course for many years in the largest business schools, universities and companies in Europe and the United States. "Harvard and Mc.'s Golden Rules" Kinsey" is necessary for everyone who has to deal with the preparation of reports, service notes, reports, speeches, presentations, as well as for everyone who wants to learn how to express their thoughts very clearly and correctly, regardless of the type of activity.
LF/750620098/R
Data sheet
- Name of the Author
- Барбара Минто
- Language
- Russian
- Series
- 2004
- ISBN
- 9785902862420
- Release date
- 2004
4 books by the same author:
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This book teaches you to compose written documents and oral presentations. According to the author's theory, the text of a business document is well perceived o...