The file contains a summary of lectures and business cases on marketing, 2011. Theoretical Foundations of Marketing . The nature and purpose of marketing . Concepts of marketing. Types of Marketing . Principles, Functions and Marketing Complex. Marketing Research and Information . Consumers and the market . Consumer behavior, principles and methods of its study . Segmentation of the market. Marketing strategies and factors influencing their selection. Types and methods of competition . Analysis of the activities of competitors as a factor in the marketing strategy of the company . Company's product policy. Marketing policy and other topics. Task 1. The company produces furniture. Sales of the company fell by 10% in the last two months. What activities should be carried out at the company?Task 2. The trading house is interested in using the purchased production space. Suggest a marketing research option for a trading house. Task 3. The production plant has finished products in stock for 2 years ahead. At the same time, there are salary delays for six months. What marketing activities will you offer?Task 4. Sales of the organization are slowly growing, but the pace of sales is falling. What questions do you need to answer to understand the causes of this phenomenon? Let's say you need to explore the elevator market. What questions do you need to answer? 6. Let's imagine for a second that the firm "binds brooms". How to determine the market capacity of its products?Task 7. The company produces household electrical appliances. What factor do you think is key to enterprise development? What strategy would you suggest? Task 8. Let's say you open an antique store. What information should you be interested in about the antiques market?Task 9. Which way would you suggest for researching the market for handheld computers? What can you say about the capacity of this market?Task 10. What classification of segmentation features would you suggest for intelligent products? Task 11. Consider the work of a higher education institution and education in general from a marketing perspective.