M. Published by the National Institute of Business, 2002. — 228 s. Updating communications. Theoretical foundations of communication management . Communication Management . General provisions. Public relations as communication management . Transformation of Public Relations . Organizational foundations of communication management . Directions of communication policy . Interaction with the media. Interaction with staff . Interaction with consumers . Investor Relations and Financial Relations . Interaction with authorities . Lobbying. Utilities . Environmental links. Anti-crisis communications . Planning, organization and implementation of communication policy. Preliminary analysis of the situation . Planning. Publishing House of the National Institute of Business Moscow - 2002. Implementation of communication policy. Control of Success. Measurement of results. Analysis of work. Post-action. Institutional Framework for Communication Management . Management structures in enterprises . Distribution of powers. Advertising and PR Manager. Spokesperson or press service . Press service with advanced functions. Public Relations Department . Department of Corporate Communications . Training in Corporate Communications Management . Public and Professional Associations . Applications. Practice of communication management and PR implementation on the example of the analysis of the work of selected enterprises in Germany . Communications management in heavy industry and mechanical engineering on the example of the manufacturer of printing machines . Communications management in the light and chemical industries on the example of the manufacturer of cosmetics and hygiene products . Management of communications in the food industry on the example of the manufacturer of confectionery products . Management of communications in the energy sector and the communal sphere on the example of a communal enterprise . Management of communications in the field of high-tech and capital-intensive technologies on the example of the manufacturer of spacecraft Literature