SPb. : Peter, 2014. — 140 s. ISBN: 978-5-496-00736-8. This book is about how to promote large complex projects. Here, SEO is considered in its broadest sense, including not only information search, but also PR, marketing and content work in general. Technologies and approaches that are unpopular in the market are described in detail. It is about how to promote the site by a team, conduct research, develop a strategy and implement the developed technologies into work. The book will be of interest to current and future owners or managers of large online stores and portals, heads of promotion departments, specialists, as well as anyone interested in SEO.