Marketing from A to Z: 80 Concepts Every Manager Needs to Know
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This book by world-renowned marketing specialist Philip Kotler has become a reference for millions of executives and marketing professionals. It outlines in a concise and understandable way 80 concepts of effective marketing that are most important for the success of companies in modern conditions. This book provides the best insight into both classic marketing tools that have passed the test of time and new innovative developments that have only come into use in recent years. The book is required reading for businessmen, marketing managers of all levels, as well as students.
LF/51399210/R
Data sheet
- Name of the Author
- Пер. с англ.
- Language
- Russian
- ISBN
- 9785961444896
- Release date
- 2013
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This book by world-renowned marketing specialist Philip Kotler has become a reference for millions of executives and marketing professionals. It outlines in a c...