Today, mobile marketing is one of the most effective tools for increasing sales. Most business executives and marketers “theoretically” understand this, but do not know how to use this new tool in practice. The author, an expert in the field of mobile technologies, director and owner of a digital advertising agency, is deployed and shows how to apply each specific mobile marketing tool in different areas of business using many practical examples. With their help, companies can increase brand awareness and customer loyalty, engage customers in communication with the brand, achieve the most accurate targeting and repeatedly increase the effectiveness of traditional marketing channels. The book is intended for business owners and executives, employees of advertising agencies and marketing managers.