The book “Mobile Marketing . How to charge your business in the mobile world by Lev Bugaev is a real find for entrepreneurs, marketers and everyone who wants to adapt to the rapidly changing world of digital technologies. In an environment where mobile devices have become an integral part of our lives, understanding the principles of mobile marketing becomes not just desirable, but vital for successful business. Lev Bugaev, an experienced marketing specialist and author of several books, offers readers an in-depth analysis of current trends and strategies that will help not only attract, but also keep customers in a mobile environment. He shares his knowledge and practical recommendations based on real cases and research, which makes the material accessible and understandable to a wide audience. The book covers many aspects of mobile marketing: from creating mobile applications and adapting websites for mobile devices to using social networks and messengers to promote goods and services. Bugaev not only lists the methods, but also explains why they work, and how they can be adapted to the unique conditions of your business. The reader will be able to learn how to properly analyze their target audience, what tools to use to increase engagement and how to optimize advertising campaigns for mobile platforms. This book will be especially useful for entrepreneurs and small and medium-sized business owners who are looking to expand their customer base and increase sales. It will also interest students and marketing professionals who want to deepen their knowledge and learn new tools. If you are looking for inspiration and practical advice on promotion in the mobile environment, “Mobile Marketing” will become a real guide for you The topics raised in the book go beyond a simple description of technology. Bugaev touches on important aspects of customer interaction, emphasizing the importance of a personalized approach and creating a unique user experience. It addresses ethical issues related to mobile marketing and calls for respect for users' personal information. This makes the book not only a practical guide, but also an important source of reflection on the future of marketing in the digital age. Lev Bugaev's style is distinguished by clarity and accessibility. It skillfully combines theoretical knowledge with practical examples, which allows the reader to easily assimilate information and apply it in practice. His previous works, such as Digital Marketing: From Theory to Practice and Social Networks as a Sales Tool, have also been recognized for their relevance and usefulness. If you are looking for books on mobile marketing, digital technology or entrepreneurship, “Mobile Marketing . How to charge your business in the mobile world” will be a great addition to your library This book will not only help you understand the complexities of mobile marketing, but also inspire new ideas and approaches that can change your business for the better. Do not miss the opportunity to charge your business in the mobile world - discover the secrets of successful mobile marketing with Leva Bugaev!