The mobile phone is one of the most important devices for modern man. Many of us are more likely to agree to lose our wallet than a mobile phone - so significant a place it occupies in our lives and with it - all the types of interaction with each other that the mobile Internet has provided us with. There is no sector on which total mobilization would not have an impact. The formation of a new type of people - mobile consumers of information has already begun . How can companies make the process of communication with them most effective? What should be done, to use mobile marketing to increase sales of your goods and services? You will find answers to all these questions in the book by a reputable mobile technology specialist Leonid Bugaev .