The book "Imageology and Public Relays in the Socio-Cultural Sphere" by O. In. Lysikov is a fascinating and in-depth study that opens up to readers the world of image and its impact on social relations in the context of social culture. If you are interested in how public opinions are formed, how images are created and how they affect the perception of cultural phenomena, then this book will be a real discovery for you. Author, O. In. Lysikov is a well-known specialist in the field of imageology and public entertainment, who not only shares his knowledge, but also immerses the reader in the current problems and challenges faced by professionals in these areas. The book is written in accessible language, which makes it suitable for both students studying sociology, communication and cultural studies, and for practitioners working in the field of PR and image. In "Imageology and Public Relations in the Socio-Cultural Sphere", Lysikov examines how image affects the perception of cultural events and phenomena. It analyzes various aspects of image formation from its creation to the management and maintenance of. The reader will learn how to properly communicate with the audience, how to use the image to achieve goals and what tools exist for this. The book is not only theoretical, but also practical; it presents real examples of successful PR campaigns that illustrate the principles about which the author speaks. The topics raised in the book concern not only professionals in the field of PR, but also a wide audience. Questions about how public opinion is shaped, how image affects cultural events, and how perception can be managed are relevant to anyone who wants to understand how modern society works. Lysikov raises important questions about the role of media in shaping the image, the impact of social networks and new technologies on public entertainment, which makes the book especially relevant in a rapidly changing world. The book will be of interest not only to students and specialists, but also to anyone who wants to understand more deeply how the image affects our lives. It is suitable for those interested in culture, sociology, politics and media. If you want to learn how to properly position yourself or your organization in society, how to create an attractive image and how to manage public opinion, then “Imageology and public relays in the socio-cultural sphere” will become an indispensable source of knowledge and inspiration for you. Lysikov's style is distinguished by clarity and logical presentation, which makes it easy to assimilate even the most complex concepts. He skillfully combines theory with practical examples, which makes reading not only informative, but also fascinating. In his book, the author also refers to his previous work, which allows the reader to see the evolution of his thoughts and approaches to the issues being studied. If you are looking for literature that will help you understand the intricacies of imageology and public entertainment, as well as understand how these areas intersect with the socio-cultural sphere, then the book O. In. It will be a real boon for you.......................................... Do not miss the opportunity to immerse yourself in the world of image and social relations, which is so important in our modern society!