"Operational tourism management" is an outstanding work of O. In. Lysikov, which immerses the reader in the world of management of tourist operations . This book will be a real guide for anyone interested in the tourism industry, whether it is students, practitioners or just travelers who want to better understand the mechanisms behind creating unforgettable tourist experiences. In his book, Lysikov reveals many aspects of operational management, ranging from planning and organizing tourism services to quality and efficiency management. He shares his knowledge on how to properly organize the work of a travel company, how to optimize processes and how to provide a high level of service, which is especially important in conditions of fierce competition in the market. Readers will be able to learn about current trends in the tourism industry, how digitalization and new technologies are changing management approaches, and how to adapt to these changes. The book will be of interest not only to professional managers, but also to students studying tourism and hotel business. It will also be suitable for those working in related fields such as marketing, advertising and PR in tourism. Lysikov uses an accessible and understandable language, which makes the material easy to understand, even for those who are just starting their way in this area. The topics raised in the book cover a wide range of issues, from strategic planning to risk management. Lysikov focuses on the importance of quality customer service, which is the cornerstone of a successful business in tourism. He also discusses the role of the human factor in operational management, emphasizing that it is the employees of the company that are its main value. Style O. In. Lysikov differs in depth of analysis and practical approach. It not only outlines the theory, but also offers real cases, which allows the reader to see how to apply the knowledge gained in practice. The author is also known for his other work in the field of management and tourism, which confirms his status as an expert in this field. The book "Operational Tourism Management" is not just a training manual, but a real find for those who want not only to understand, but also to apply knowledge in real life. If you are looking for books on tourism management, operational management or just want to expand your horizons in this fascinating field, then “Operational Tourism Management” will be an excellent choice for you. It will not only help you better understand how the tourism industry functions, but also give you the tools to successfully manage your own projects. In conclusion, “Operational Tourism Management” is a book that will not leave indifferent anyone who is interested in travel and management. It inspires new achievements and helps to gain self-confidence, which makes it mandatory to read. Do not miss the opportunity to immerse yourself in the world of tourism and discover new horizons with O. In. Bald!