The book "Fundamentals of business planning in the organization (for bachelors)" by the authors Bezpalov V. In. and Zharikova V. In. is an indispensable resource for students, start-up entrepreneurs and anyone interested in the basics of creating and developing a business In today’s increasingly competitive market, the ability to write a business plan is becoming a key skill for success. This book is not just a tutorial - it is a full-fledged guide to the world of business planning, which will help the reader not only to understand the theoretical aspects, but also to apply them in practice. The authors, with rich experience in the field of economics and management, offer readers a deep immersion in the process of business planning. They see it as an important tool that helps not only in developing new ideas, but also in assessing the viability of existing projects. The book covers all the key elements of a business plan, ranging from market analysis to financial projections, making it ideal for undergraduate students studying economics, management, and entrepreneurship. One of the main topics raised in the book is the importance of strategic thinking in business. The authors emphasize that a successful business plan is not just a set of numbers and graphs, but a holistic concept that takes into account both internal and external factors. The reader will learn how to conduct a SWOT analysis, how to formulate goals and objectives correctly, and how to adapt a business plan to changes in the market environment. These skills will be useful not only for students, but also for practicing entrepreneurs seeking to improve their business processes. The book is also distinguished by its accessible style of presentation. The authors use many examples from real practice, which allows the reader to easily absorb the material and apply it in their projects. Each section is accompanied by practical tasks and questions for self-examination, which makes the study more interactive and exciting. This is especially important for students who may face difficulties in understanding the theoretical aspects. “Fundamentals of business planning in the organization” will be useful not only for students, but also for everyone who is interested in entrepreneurship . If you want to start your own business or improve an existing one, this book will be your reliable assistant. It is suitable for both beginners and those who already have experience in business, but want to systematize their knowledge and skills. In the context of other works of the authors, it is worth noting that Bezpalov V. In. and Zharikov V. In. are known for their in-depth research in economics and management. Their previous publications have also received positive reviews for their practical focus and accessibility. This makes sure that this book will not disappoint the reader. In conclusion, “Basics of Business Planning in an Organization (for Bachelors)” is not just a textbook, but a real find for anyone who wants to understand how to create a successful business from scratch. It will help you not only to master the theory, but also to learn to apply knowledge in practice, which is a key factor in the business world. If you are looking for a book that will give you confidence in your abilities and help you realize your entrepreneurial ambitions, then this publication is exactly what you need.