Services: economics, management, marketing. Workshop: training manual

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Services: Economics, Management, Marketing . Workshop" edited by T. D. Burmenko is a unique training manual that immerses the reader in the dynamic and multifaceted world of the service sector. In today's market, where services are becoming an integral part of the economy, this publication is an indispensable resource for both students and practitioners seeking to expand their knowledge in the field of management and marketing. The book examines key aspects of the services economy, including their structure, features and impact on economic development. Author and editor T. D. Burmenko offers readers an in-depth analysis of current trends that shape the services market, as well as practical recommendations for effective management and promotion of services in conditions of fierce competition. This manual is not just a theoretical work, but a practical tool that will help readers apply the knowledge gained in real conditions. Who can like this book? First of all, it will be of interest to students of economic and managerial specialties who want to better understand the mechanisms of functioning of the service sector . The manual will also be useful to young professionals working in the field of marketing and management, as well as entrepreneurs who want to develop their business in the service sector. Readers who are interested in current trends in the economy and want to improve their skills will find in this publication a lot of useful information. The topics raised in the book cover a wide range of issues, ranging from the basics of services economics to strategies for their promotion. One of the key topics is the interaction between customers and service providers, as well as the importance of creating a high-quality customer experience. Burmenko focuses on how the quality of services can become a competitive advantage, and offers readers practical tools for assessing and improving it. The book also addresses the issues of innovation in the service sector, which makes it especially relevant in the face of rapid changes caused by digitalization and new technologies. Readers will be able to learn about how to adapt to new conditions, introduce innovations and use them to improve business efficiency. This makes the manual not only theoretically significant, but also practically useful for everyone who works in this field. Style T. D. Burmenko is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. The author actively uses examples from real practice, which makes the material more lively and visual. In addition, the book presents tasks and practical cases that will help readers consolidate their knowledge and apply them in practice. If you are looking for a high-quality training manual on service economics, management and marketing, then “Services: economics, management, marketing . This will be a great choice .. This publication will not only enrich your knowledge, but also help you become a more confident and competent specialist in the rapidly changing world of services. Do not miss the opportunity to discover new horizons in this fascinating and important area!
LF/58312048/R
Data sheet
- Name of the Author
- Бурменко Т.Д.
ред. - Language
- Russian
- ISBN
- 9785406001745