Marketing and quality in the service. Tutorial
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Overview: This book covers the fundamentals of service marketing, including consumer behavior and associated risks, the stages and outcomes of the service delivery process, as well as issues of quality and service standards in the hospitality industry. Designed for students enrolled in the "Service" program (specialization 43.03.01, code 100100.62).
LF/138572169/R
Data sheet
- Name of the Author
- В.А.
Тётушкин - Language
- Russian
- ISBN
- 9785826512715
- Release date
- 2014
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Overview: This book covers the fundamentals of service marketing, including consumer behavior and associated risks, the stages and outcomes of the service de...