This book is a challenge to the first person. The authors describe their experience in transforming the company into an organization that implements the management approach of Dr. E. Deminga, principles of 'funky firms', concept of 'lean production', methods of 'kaizen' and other related ideas. Business leaders, no matter what area of business they work in, will see in this book, which leads to the rejection of the idea of punishment, the creation of a transparent internal information environment, the approach to the idea of lifelong hiring, leadership at all levels. Readers will see how difficult it is to create teams, implement project methods of organizing work, describe processes, take into account the individual characteristics of each employee, but when it is possible to do this, the results exceed the wildest expectations. The authors believe that only such an approach, fundamentally different from the traditional management system, leads to the creation of companies with long-term global competitiveness. Therefore, they hope that readers, having become acquainted with the principles and methods of alternative management, will feel the desire to try to move along this path themselves. The book is designed for managers of any companies and organizations, specialists in the field of management, students and readers who are interested in modern management methods.