"Alternative Management: The Road to Global Competitiveness" by Fidelman G. N. , Dedikova S. In. and Adler Yu. P. It is a fascinating and in-depth study of modern approaches to management that can radically change the perception of business in the context of global competition. This work will be of interest not only to professional managers and entrepreneurs, but also to students studying economics and management, as well as to anyone who seeks to understand how to effectively manage organizations in a rapidly changing world. The authors of the book offer readers an alternative view of traditional methods of management, which often prove ineffective in the face of modern challenges. They analyze how new ideas and concepts can be integrated into existing business processes in order to increase the competitiveness of companies in the international arena. The book examines not only theoretical aspects, but also practical examples of successful application of alternative management methods in various industries. The topics raised in the book cover a wide range of issues, from innovation management and strategic planning to change management and organizational culture. The authors emphasize the importance of flexibility and adaptability in management, as well as the need for continuous training and development for both managers and employees. They invite readers to reflect on how traditional approaches can be revised and adapted to contemporary realities, making this book especially relevant for those who want to be one step ahead of their competitors. The book is written in an accessible and fascinating language, which makes it understandable even for those who do not have deep knowledge in the field of management. The authors use many examples from real practice, which allows readers to better understand how theoretical concepts can be applied in practice. This makes Alternative Management not just a textbook, but a real guide to the world of modern business strategies. "Alternative management" will be of interest to both experienced professionals and those who are just starting their way in business. Students and young professionals will find in the book many useful ideas and recommendations that will help them in the future. Business leaders and owners will be able to learn valuable lessons about how to adapt their strategies to changing market conditions. Authors of the book, Fidelman G. N. , Dedikov S. In. and Adler Yu. P. are recognized management experts and have extensive experience in business and academia Their previous work has also received recognition and has become a reference book for many management professionals. Their unique style and approach to the presentation of the material make each page of the book fascinating and informative. If you are looking for literature that will help you understand how to manage an organization in a global competitive environment, Alternative Management: The Path to Global Competitiveness will be an indispensable source of knowledge for you. This book will not only expand your horizons, but also inspire new ideas and approaches to management. Do not miss the opportunity to get acquainted with the work of authors who open new horizons in the world of management and help readers become more successful in their professional activities.