Selling the Invisible
Read a fragment
Instant download
after payment (24/7)
Wide range of formats
(for all gadgets)
Full book
(including for Apple and Android)
Geared toward marketing professionals and managers, this field guide explains how markets work and prospectors think. With practical, down-to-earth advice, it discusses a variety of topics in short sections, averaging 1-2 pages in length. These topics include: "How to Narrow the Gap between Your Position and Your Positioning Statement," "The Essence of Publicity" and "How to Save Half a Million."
LF/528529/R
Data sheet
- Name of the Author
- Beckwith
Harry - Language
- English
- Release date
- 1999
