Selling the Invisible
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Geared toward marketing professionals and managers, this field guide explains how markets work and prospectors think. With practical, down-to-earth advice, it discusses a variety of topics in short sections, averaging 1-2 pages in length. These topics include: "How to Narrow the Gap between Your Position and Your Positioning Statement," "The Essence of Publicity" and "How to Save Half a Million."
LF/528529/R
Характеристики
- ФИО Автора
- Beckwith
Harry - Язык
- Английский
- Дата выхода
- 1999
15 книг этого же автора
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Geared toward marketing professionals and managers, this field guide explains how markets work and prospectors think. With practical, down-to-earth advice, i...