Artful persuasion, the new psychology of influence: how to command attention, change minds, and influence people

Artful persuasion, the new psychology of influence: how to command attention, change minds, and influence people

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"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks.Instead, the best persuaders--advertisers, salespeople, politicians, spin doctors--depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say ""yes.""Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains:* How the master persuaders--the Churchills, Lincolns, and Roosevelts--create powerful, memorable messages that convince people of their arguments' logic and rightness.* How successful persuaders exploit the psychological triggers that cause people to subconsciously move from ""no"" to ""yes."""
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Data sheet

Name of the Author
Harry
Mills
Language
English
ISBN
9780814470633
Release date
2000

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Artful persuasion, the new psychology of influence: how to command attention, change minds, and influence people

"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks.Instead, the best persuaders--a...

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