5th edition. — Nelson Education Limited, 2012. — 932 pagesTest bank includes multiple choice questions with answers.Test covers all 19 chapters from actual textbook.ContentAn Overview of MarketingStrategic Planning for Competitive AdvantageEthics and the Marketing EnvironmentConsumer Decision MakingBusiness MarketingSegmenting and Targeting MarketsDecision Support Systems and Marketing ResearchProduct ConceptsDeveloping and Managing ProductsServices and Nonprofit Organization MarketingMarketing Channels and Supply Chain ManagementRetailingIntegrated Marketing CommunicationsAdvertising and Public RelationsSales Promotion and Personal SellingPricing ConceptsSetting the Right PriceCustomer Relationship ManagementMarketing on the Web