Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context

Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context

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LF/483719/R
Англійська
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Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the area of Management Accounting. It challenges whether learnings from already successful applications of nudging especially in the social and political context can be transferred to the corporate environment of management accounting. This study contributes to the increasing interest in behavioral economics in the corporate context. Its findings have the potential to impact both academic research and practitioners’ work.
LF/483719/R

Характеристики

ФІО Автора
Annika Zielke
Susanne Rauscher
Мова
Англійська
Серія
BestMasters
ISBN
9783658280178
Дата виходу
2019

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Nudging in Management Accounting: Assessment of the Relevance of Nudging in the Corporate Context

Susanne Rauscher and Annika Zielke provide an in-depth analysis of the relevance of nudging as a potential solution approach for behavioral issues within the...

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