Business Model Innovation: Concepts, Analysis, and Cases 2nd Edition
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Rooted in strategic management research,Business Model Innovationexplores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation, globalization, and an increasingly knowledge-intensive economy.Updated with all-new cases, this second edition of the must-have for those looking to grasp the fundamentals of business model innovation, explores the novel ways in which an organization can generate, deliver, and monetize benefits to customers.
LF/180585/R
Характеристики
- ФІО Автора
- Afuah
Allan - Мова
- Англійська
- ISBN
- 9781138330511
- Дата виходу
- 2018
