This collective monograph represents the first experience of theoretical generalization of research in the field of the new scientific direction "Creative Linguistics" .. The subject of the study of the authors of the monograph are different types of linguistic and creative activities, in particular the phenomenon of language play. The problems of the origins of verbal creativity, the relationship between the concepts of "creativity" and "innovation" in relation to the creative language personality are discussed, personality types of homo ludens are identified, the historical perspective of the development of the language game in the context of different eras is outlined. Special section dedicated to the space of language creativity: Methods of metaphorical embodiment in the language of representations of one's own speech, methods of tabuation and euphemization in sacred text, creolized derivatives as an element of modern written communication, creative characteristics of Russian rap. are investigated. Creative language techniques are particularly explored in terms of their aesthetic, pragmatic, discursive manifestation and the language "substrate" that generates them. phonostilistic text, strategy of reframing in advertising creativity, lexical repetition as a type of linguocreative activity, grammatical categories in the mirror of creativity One of the directions of linguistics of creativity, presented in the monograph, is the analysis of the artistic text in the light of the expression of the creative individuality of the author in the game register. For linguists, culturologists, psychologists, journalists and all those interested in the problems of linguistic creativity