Dedicated to the issues of strategic planning in industrial enterprises in the context of economic sanctions. On the example of two enterprises - subjects of the market of confectionery and alcohol products, the mechanism of formation of a diversification strategy and a strategy based on the application of new technologies in the production process is shown. Economic calculations of the justification of the action program and marketing budgets by market segments are made, taking into account the prospects for their development. Designed for professionals dealing with strategic planning. Will be useful to all those who are interested in the problems of choosing and justifying the strategy of development of economic entities.