Marketing services. Tutorial

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Overview: This book covers the fundamental theories and practical aspects of marketing in the service industry. It is designed for undergraduate students majoring in Economics (program code 080110), particularly those studying marketing and exploring its applications across various sectors of the economy.
LF/611831102/R
Data sheet
- Name of the Author
- Воронкова О.В.
Саталкина Н.И. - Language
- Russian
- ISBN
- 9785826510018
- Release date
- 2011