Planning and implementation of advertising and public relations campaigns : Workshop on development” edited by Irina Manakhova is a unique manual that will become an indispensable assistant for students, novice professionals and experienced professionals in the field of marketing and PR . This workshop is not just a theoretical guide, but a set of practical tools and techniques that will help readers successfully implement their ideas and projects in the field of advertising and public relations. In today's world, where information is distributed with incredible speed, and competition in the market is becoming more rigid, the ability to correctly plan and implement advertising campaigns is a key skill for any specialist. Manakhova’s book covers a wide range of topics, from the basics of PR and advertising to complex strategies and tactics that will help stand out from competitors. Readers will be able to familiarize themselves with the process of developing advertising campaigns, learn how to analyze the target audience and choose the most effective communication channels. Who can like this edition? First of all, it will be useful for students studying marketing, advertising and PR, as well as for young professionals who are just starting their way in this dynamic area . However, more experienced professionals will find a lot of interesting things in the book: fresh ideas, new approaches and current examples of successful campaigns. If you are interested in topics related to advertising, public relations, branding or communications, then this publication will become a real storehouse of knowledge for you. One of the main topics raised in the book is the importance of a strategic approach to the planning of advertising campaigns. Manakhova and her team of authors emphasize that each campaign should be carefully thought out and adapted to specific goals and objectives. Readers will learn how to formulate goals correctly, conduct SWOT analysis, develop creative concepts and evaluate the effectiveness of their actions. These skills will not only help in creating successful campaigns, but will also become the basis for further professional growth. Irina Manakhova’s writing style is distinguished by accessibility and clarity. It skillfully combines theory with practical examples, making the material easy to perceive. The book is filled with real cases that illustrate successful advertising campaigns, as well as errors that should be avoided. This allows readers not only to learn from someone else's experience, but also to develop critical thinking, which is extremely important in the field of PR. In addition, among other well-known works of Irina Anatolyevna, there are works devoted to brand management and communication strategies. She actively participates in scientific conferences and seminars, sharing her knowledge and experience with colleagues and students . This underscores her authority in advertising and public relations, and makes her books especially valuable to anyone who aspires to professional development. If you are looking for a quality and practical guide to planning and implementing advertising campaigns, then “Planning and implementing advertising and public relations campaigns: development workshop” will be the ideal choice for you. This is a book that will not only expand your knowledge, but also inspire new achievements in the world of advertising and PR. Do not miss the opportunity to become part of the fascinating world of communication and advertising, armed with knowledge that will help you achieve success in your career!