The book "Sociology of mass communications: methodological guidelines" under the authorship of I. Zosimenko is a fascinating and in-depth study that opens the world of mass communications and their impact on society to the reader. In the modern information society, where every day we are faced with the flow of information, understanding of the mechanisms of mass communications becomes especially relevant. This work offers readers not only theoretical foundations, but also practical guidelines that will help them better navigate a complex media network. The book examines key aspects of the sociology of mass communications, including their role in shaping public opinion, the impact on social norms and values, and the interaction of various media formats. The author shares methodological guidelines that will help students and researchers in the study of this area. Zosimenko focuses on the importance of critical thinking and information analysis, which is especially relevant in the era of fake news and manipulation. This book will be of interest not only to students and graduate students studying sociology, journalism or media studies, but also to anyone who wants to understand more deeply how modern society works. It will suit both young people seeking new knowledge and more experienced readers who want to update their ideas about media and their impact on everyday life. If you are interested in topics related to communication, culture, politics and sociology, the Sociology of Mass Communications will be a real discovery for you. The topics raised in the book cover a wide range of issues, from analyzing media texts to exploring social media and their role in shaping public opinion. Zosimenko not only describes existing theories, but also offers new approaches to their interpretation, which makes the book relevant and useful for practical application. An important aspect is also the attention to ethical issues in the field of mass communications, which emphasizes the importance of a responsible approach to information. Style and . Zosimenko is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. The author uses many examples from real life, which makes the material more lively and understandable. In addition, he actively addresses modern research and current events, which gives the book special relevance and makes it an indispensable tool for anyone who wants to be aware of the latest trends in the field of mass communications. If you are looking for literature that will help you understand the complex and multifaceted field of mass communications, then “Sociology of mass communications: guidelines” is exactly what you need. The book will be a great addition to your library, as well as a source of inspiration for further research and reflection. Do not miss the opportunity to immerse yourself in the world of sociology and learn how media shape our perception of reality.