The book is based on a course of lectures, which the author has been reading for 10 years at the Faculty of Philology of Omsk State University. F. M. Dostoevsky, as well as a guest lecturer at other universities - Kaliningrad State University . and . Kant, Nizhnevartovsk State University . Many of the techniques presented in the manual were tested at consultations, trainings and seminars that the author conducted in various state and commercial structures. The manual presents various aspects of the theory and practice of speech influence, the most significant, according to the author, for the training of a professional communicator - a journalist, a philologist, an advertising and public relations specialist . This list is not limited to these specialties: the issues of speech influence are relevant for everyone who is interested in the problems of effective speech communication, thinks not only about what to say, but also how to express their thoughts. Particular attention in the manual is drawn to the methods of influence on the interlocutor, the choice of optimal language means In each chapter there are practical tasks that allow you to apply the knowledge gained in a specific area. For philologists, journalists, specialists in advertising and public relations, as well as for all those who are interested in modern approaches to speech communication and want to improve their speech skills