The monograph is devoted to new discursive practices that are formed in various areas of modern speech - in the media and the Internet, in political and advertising communication, in the urban environment and beyond. Together with the author, the reader will be able to grasp this emerging before our eyes and rapidly slipping speech reality, through language to see themselves, recognize the signs of time, re-form ideas about the country in which they live. Observations of new phenomena in the speech of Russians allow us to notice changes in the social life of society, which marked the first decade of the new century. The book is addressed to philologists, journalists, specialists in public relations and advertising, as well as anyone interested in modern processes of language development.