The monograph is devoted to the study of modern speech communication in various social spheres . A wide range of possible approaches and specific methods for the study of discursive practices is presented . The very concept of discursive practice is clarified, effective methods for describing this sociolinguistic and cognitive phenomenon are determined, and prospects for the study of this problem are outlined. Analysis of various social spheres from the point of view of constructing in them a system of knowledge and values, social relations and identities allows us to identify trends in the development of society, which are implicitly represented in the practice of using language. For philologists, journalists, sociologists, advertising and public relations specialists, as well as anyone interested in the problems of speech communication in a social context