The book “Modern Concepts of Marketing”, created by the team of authors, is a unique work that immerses the reader in the world of modern strategies and approaches to marketing. This edition will be an indispensable assistant for both novice professionals and experienced professionals seeking to update their knowledge and adapt to the rapidly changing market conditions. With the rapid development of technology and changing consumer preferences, marketing is becoming not just a sales tool, but a whole philosophy that requires deep understanding, creativity and flexibility. The authors of the book thoroughly explore current concepts such as digital marketing, content marketing, social networks, as well as behavioral economics and neuromarketing. Each of these topics is revealed through the prism of real cases and practical examples, which makes the material accessible and understandable to a wide audience. The book will be of interest to students and teachers studying marketing and related disciplines, as well as practicing marketers who want to be aware of the latest trends. It is suitable for those who work in small and medium-sized businesses, as well as large companies seeking to improve their marketing strategies. The age category of readers varies from students to experienced professionals, which makes this publication a universal source of knowledge. The topics raised in the book concern not only theoretical aspects, but also practical recommendations that will help readers to introduce new ideas into their work. For example, the authors consider in detail how to use analytics data to create personalized content that will resonate with the target audience. Also discussed are important aspects of customer engagement in the digital age, where social media plays a key role in shaping the brand image. The style of presentation of the authors is clear and accessible, which makes it easy to assimilate even the most complex concepts. Each section of the book is logically structured, which contributes to a better understanding and memorization of the material. The team of authors includes experts in the field of marketing, which gives the book additional value and authority. Among other well-known works of the authors can be noted "Marketing 4. 0" and "Digital Marketing: Strategies and Tools" that also deserve attention. “Modern concepts of marketing” is not just a textbook, but a full-fledged guide to the modern marketing landscape. This book will help readers not only learn new approaches, but also learn to adapt to the changes that occur in the business world. In an environment of constant competition and changing consumer preferences, knowledge of modern marketing concepts becomes the key to success. If you are looking for inspiration for your marketing strategies or want to deepen your knowledge in this area, this publication will become your reliable companion. Do not miss the opportunity to discover new horizons in the world of marketing with the book "Modern concepts of marketing"