The book "Exhibition and Fair Activity" by E. N. Klimenko is a fascinating and deep immersion into the world of exhibitions and fairs, which will become an indispensable tool for both novice specialists and experienced professionals in the field of marketing and business. In this work, the author not only reveals the main aspects of the organization and holding of exhibitions, but also offers readers a unique look at how exhibition and fair activities can become a powerful tool for promoting goods and services. From the first pages of the book, Klimenko immerses us in the dynamic atmosphere of exhibitions, where each event is not just a gathering of people, but a whole ecosystem in which manufacturers, consumers and experts interact. The author shares his experience and knowledge, supporting them with examples from practice, which makes the material especially accessible and understandable. The reader will be able to learn about how to choose the right place for the exhibition, how to prepare a stand, what marketing strategies to use to attract visitors and how to evaluate the results of the event . The book will be of interest to a wide range of readers: from students studying marketing and management, to experienced entrepreneurs who want to improve their skills in organizing events. If you work in business, marketing or PR, or just want to learn more about how exhibitions can help promote your product, this publication will be a real find for you. The topics raised in the book go beyond simply describing the process of organizing exhibitions. Klimenko touches upon important aspects, such as the influence of cultural and social factors on the perception of exhibitions, the role of technology in modern events and the importance of network interaction. These questions make the book relevant and useful for those seeking to be one step ahead in the fast-changing business world. Style E. N. Klimenko is distinguished by clarity and accessibility, which makes it easy to assimilate even the most complex concepts. The author uses a living language, rich in examples and practical advice, which makes reading not only useful, but also fascinating. In addition, Klimenko is known for his work in marketing and management, and his experience in these areas gives the book additional value. If you are looking for literature that will help you understand the intricacies of exhibition and fair activities, "Exhibition and fair activities" will become your reliable companion This book will not only expand your knowledge, but also inspire new ideas and approaches in your professional activities. In it you will find answers to many questions that may arise when organizing exhibitions, as well as get useful tips on optimizing processes and improving the efficiency of events. Do not miss the opportunity to discover the world of exhibitions and fairs from a new perspective . “Exhibition and Fair Activity” is not just a book, but a real find for everyone who wants to succeed in business and learn how to use exhibitions as a powerful tool to achieve their goals.